«DIE4MYBITCH», is a hypnotic introduction to Plvtinum‘s upcoming EP, slated to release later this year. Pairing cinematic production with sinister yet self-aware lyrics, Plvtinum explores his internal struggle with possessiveness on «DIE4MYBITCH». He elaborates: «On one hand, my instinct to engage in possessive behaviour can be destructive to my relationships, on the other, it can lead to elevated passion and loyalty. This song acts as a device for cathartic expression – instead of attempting to rationalise my more unsavoury attributes, I lean into them».
Somewhere between a suburban misfit and a loudmouthed twenty-something, Plvtinum isn’t your typical squeaky clean pop star. Blending the sonic textures of EDM, pop-punk attitude, and catchy pop-R&B, the New York-based artist unapologetically explores the darker sides of the human experience. With lyrics that touch on toxic relationships, sex, nihilism, ego and party culture, Plvtinum has captured the attention of the post-teen crowd and emerged as a defining voice in the alt-pop space. He first broke out with his 2016 viral hit, «Champagne & Sunshine», but his ever-growing catalog and fanbase — 2.3M Spotify monthly listeners, 86K Instagram followers, 1B cumulative streams — has proved that he’s much more than a one-hit-wonder.