Produced by Brooklyn’s Michael Banks (uefo studios), the track is armed with pulsating drum pads that mimic a quickening heartbeat and a resampled organ that adds an ethereal shimmer to the melody.
The London-based up-and-comer, began his musical career as a performer in Ed Sheeran’s «You Need Me» music video alongside FKA Twigs, and has been swimming in accolades ever since. Radiating pure joy, his infectious energy is a truly unique stamp on the industry.
Elaborating on the message of the single, Jacobs quotes «This is a song about those of us who’ve been hung up on fuckboys whilst attempting to have a night out, but it’s also a fab groovy bop. We worked really hard on making sure the song feels as if it builds as it goes on, not giving away too much too early, and maintaining the queer vogue-esque energy which propels it forwards», Jacobs explains to me. «I wished so badly for us to be together in person, but the situation of the past year didn’t allow for it».
Jacobs’ striking vocals and captivating spoken word are powerful and strong, whilst the artistic and beautifully shot visuals convey the fearless spirit of the dancefloor.
The music video for Michael Fairman’s «Other Side» sheds light on some of the biggest social issues of 2020 including the Covid-19 pandemic, the call to stomp out systemic racism, domestic violence, LGBTQ equality, and the rights of the disabled.