After a successful career in modelling and acting, Arteeva falls naturally into performing with her standout debut single. Having jammed with good friend and producer Anton Fauve whom she had previously worked with in the short film «Gotta Play Your Cards Right», Arteeva found herself singing over one of his 10-year-old tracks and falling inevitably into the music.
Having grown up in Belarus, Arteeva got into modelling at the young age of 19 and from this she appeared in a national Coca Cola advertising campaign. More recently, she has relocated to London and pursued acting, her first main role coming through producer David Burns, known for his production work in films such as «The Tomb Raider Suite». Since then, she has moved towards her passion in music, this natural development into singing is evident with her voice feeling organic and unforced.
The video is directed by Adam Morse (Lucid, China Blue) and Julia Varvara (Lucid, The Job) and features Arteeva covered head to toe in gold, feeding into the narrative of the track. The video follows the story of an extraterrestrial character coming to earth to seduce a man and entering a parallel universe, portraying themes of power and strength which Arteeva feels she represents as an artist. Arteeva states «The track is all about the power game that a woman has when she is trying to seduce a guy. Just be yourself and live the moment».
Musically, «Gotta Play Your Cards Right» has a slow-paced seductive atmosphere, Arteeva’s melodic vocals wash over deep 80’s style synth hooks and loops. With current influences such as Billie Eilish & Dua Lipa, the overall sensual feel of the track and whispering inflections of the vocals make for a tense, enticing listen. Uplifting and mysterious, «Gotta Play Your Cards Right» is a promising debut, showcasing Arteeva’s unique sound.
With a huge social following of over 10k followers on Instagram, Arteeva is already in a good position to make waves within the genre. This paired with the well polished music video will be sure to go down a treat.