In addition to Primme himself, the visual has been helmed by fellow Queer creatives Clinton Edward (Choreographer/Associate Creative Director) and Angelo Vasta (Cinematogrpher) to compellingly represent the journeys of a diverse cast of LGBTQ+ artists and community members set against the stripped down acoustic track, co-written by songwriter Ricky Small and produced, mixed & mastered by Michael Wuerth.
Ever since the release of his self-titled debut EP in 2016, Primme has used his platform as a queer pop artist to tell his own stories and experiences through his music. With the «Boys» (Acoustic) video project, Primme weaves together stories from a spectrum of LGBTQ+ folks that defy society’s expectations of society on boyhood, masculinity, and Queer identity.
The cast of eight artists also includes Cooper Irons, Emi Grate, James Tison, Joán Joel, Miz Diamond Wigfall, Tracy Dunbar, Will Shishmanian, and Zach Flores. In the project’s mission to be inclusive and accessible, PRIMME also enlisted Joán Joel as the video’s Director of American Sign Language, in collaboration with Deaf Community Consultant & ASL Interpreter Brandon Kazen-Maddox. Priscilla Perez and Krista Buccellato also served on the video as Makeup Artist and Production Assistant, respectively.
The Wuerth-produced version of «Boys» is the latest effort in a collection of remixes Primme has been releasing this fall, which have all reimagined his singles throughout 2019. The original single versions started life with Primme’s lyrical signature of LGBTQ+ advocacy and emotional vulnerability with a confectionary gloss of dancefloor sheen in their production.