«Goody Bag» is the cultivation of Netta’s ongoing global domination, following her 2018 Eurovision victory with the unforgettable «Toy» which has over a billion Spotify streams. «Goody Bag»will feature «Toy» as well as previous singles «Bassa Sababa», «Nana Banana», the absurdist ode to America «Ricki Lake» and the eerily poignant «Cuckoo», which now has a music video that we’re honoured to share.
The new visual of the Israeli songwriter’s heartbreaking ballad – sonically already a drastic departure – is her most somber video yet, which highlights the kind of blue gut-punch, emotional build and release that fans had not seen from her before … «I’m like a bird in a cage and I’m going cuckoo».
Whereas most Netta music videos look sweet and colourful, the «Cuckoo» video finds her and the supporting cast in separate, isolated rooms coloured in mostly deeper shades of blue, repeating movements as if in a dream. Netta swaps her high-enegry for a more still and contemplative vibe – often sitting in a literal birdhouse.
On the video Netta explains: «’Cuckoo’ is about being stuck, and the chance we all deserve to escape it, to reflect, and to be un-stuck. The music video presents a possible solution – what if we can fix our lives like we can fix a clock? The people in the video are stuck in an actual loop. They can’t stop, doubt or reflect. Time passes, all the clocks keep ticking – and the loop just keeps on going. Only when the clocks magically stop – time stands still. In this window of opportunity, the loops stop, and change is suddenly possible. Everyone can reflect on their lives, their love. What will happen if one time they will find the strength to break their habits?»
Watch the previously-released music video for Netta’s Music Box version of «Cuckoo», which first premiered on Eurovision: Europe Shines Light and which Billboard called «a standout performance».
Netta recently was featured on the popular Switched on Pop podcast («Eurovision Lives!»), talking about what has made Eurovision such a global phenomenon and she also hosted a 10-minute «Millennial Party» with iHeart Radio sharing her on-the-spot interpretations of hits by Flo Rida, Soulja Boy and Eiffel 65. Check out her recent interview with Hey Alma, which declares «Netta Is the Role Model Even She Didn’t Know We Needed».