Dublin indie-pop artist PureGrand is set to release a new single, «Pictures». The song is the third single from his upcoming EP that will be released at the end of this year.
«Pictures» features PureGrand’s signature retro-pop sound. The playful mid tempo tune owes influence to 90’s boy band ballads, built on hooks and harmonies. He constructs an earnest 90s love song with a modern twist, with lyrics about contemporary dating and attraction.
He says to LGBTQ Music Chart, «The rules have changed, they’re not as clear, so the song is poking fun at the complexities of modern dating. Often we are infatuated by people, but also keep them at arm’s length. In a way the song is quite sincere, but there’s also tongue in cheek sarcasm as well».
The song was produced and recorded by PureGrand. A photographer and visual artist, the song accompanies self portrait press photos and a lyric video, also self- produced.
PureGrand is a solo audio/visual project by Dublin native Luke Faulkner. A self confessed pop music freak, he is fast making a name for himself on the Irish music scene with his distinct marriage of strong pop hooks, introspective lyrics and striking visuals which he writes, produces and creates himself. PureGrand takes the sounds and aesthetics of the 80s and 90s and merges them with contemporary themes and lyrics.
Most recently PureGrand was selected by Nialler9’s Best New Acts 2020 as well as Hot Press’s Hot for 2021. Though it started as a bedroom DIY endeavour, PureGrand has gone on to preform at Ireland’ s best homegrown alternative nights including Glitterhole, Avoca’s Queer Cabaret, and Dublin Fringe festival. He most recently performed with Jack Rua, CMAT and Gold Blooded Woman as part of Gotta Tell You, a pop event about the future of Irish pop as part of Music Town Dublin.