As a result, understanding the flow of this track necessitates some background information on the artist. This is the second single from her upcoming debut album which will be released later in 2023.
Romi O, from Tel Aviv, Israel, has been making music since she can remember. She kept honing her songwriting skills, eventually transitioning from singing and writing in Hebrew to performing in English. Her music evolved from traditional ballads to something distinct and bittersweet. Romi O’s music stands out due to the juxtaposition of subtle textures, relatable lyrics, and hard-hitting grooves. By the time she was 22, the artist had moved to Brooklyn, New York, in search of a fresh start in music. She co-founded «PowerSnap» in order to pursue high-octane punk and garage aesthetics. She eventually returned to her original love of ballads. The resulting sound, however, is truly unique, retaining more immediate elements from punk and alternative music but coming to light in a soothing, softer way that makes her sound all the more intriguing and dynamic. Her stage name is derived from the beloved character «Romeo» from Shakespeare’s timeless «Romeo and Juliette» play. As a huge Shakespeare fan, the artist felt a special connection to the character, and it felt like the perfect moniker.
«M2M» stands out as a showcase of her artistic and musical abilities. On the one hand, the main melody of this song is very catchy and gripping. On the other hand, the song has a hypnotic, hypnotic groove with angular guitar riffs and some deep bass synth lines. The song is about being prepared to question life choices and decisions and approaching everything without fear of taking things too seriously. It’s critical to strike a balance, and the song is a poignant observation of the ephemeral nature of the path we carve out for ourselves in life through our choices. This thought process is especially relevant for artists, who frequently question their purpose and their work. The music video for the song feels like an additional layer. It is, in some ways, another way of telling the story, and it provides a visual representation of the core concept that drives this release. To round out the song’s wide palette of sonic colours, it includes some punchy electronic sounds as well as organic elements such as vocals and guitars.
The set design is simple, but the artist uses small details and differences in her appearance and background to show off so many different aspects of her personality. Each representation of the artist provides an opportunity to highlight personality traits, desires, gender-bending twists, ambitions, and more. After all, they’re all tassels of the same mosaic, representing Romi O’s kaleidoscopic artistry and vision. On the contrary, she developed a fantastic approach to indie music, bringing in a wider range of influences to create a much more intriguing and interesting musical offering for the audience. The production quality is also exceptional, adding value to the composition and elevating Romi O to new heights in terms of sonic accomplishment, passion, and musical aesthetics. Romi O excels on all fronts on this number, which is what they call a win-win situation.
Romi’s songs were bitter-sweet ballads with a strong sense of melancholy when she first started out as a songwriter. Her struggles with her own gender identity were accompanied by insecurities and self-hatred, which manifested as an aversion to the genre she found herself in, which was deemed «too sweet, too girly» in her opinion.
To break her own stigma, she veered into the worlds of punk and hard rock, attempting to sound genderless and even masculine. She wanted to shed the soft persona of a singer-songwriter, singing low and growling, and pave the way for women who didn’t want their femininity to be the main attraction in their music. It devolved into an internal, painful gender conflict.
Romi rediscovered her feminine side two years ago as part of a spiritual awakening, as she witnessed her sweet, soft, heartfelt ballads touch the very souls of her listeners. Since then, she’s been on a beautiful journey to accept and embrace both her femininity and masculinity, a process that has contributed to the eclecticism of her music.
Learn more about Romi O and listen to «M2M», which stands out as a truly spectacular step forward for this incredibly talented performer. This new album is now available on all of your favorite digital music streaming services.
This new studio work may be reminiscent of influential artists such as Tune-Yards, Kimbra, Charli XCX, Dead Rituals, Trent Reznor, and Bjork, but Romi O is not trying to ride someone else’s wave.
«M2M» will be released on 24 March 2023 on all major streaming platforms.